MONEA Belhamy · Master dossier
ES EN VI
Master dossier · Internal document

Hotels with soul. Villa-first beach retreat on Ha My Beach — between Hoi An and Da Nang. The complete X-ray of the asset: identity, product, commercial, performance and 2026 repositioning roadmap.

LocationHa My Beach · Đà Nẵng
Inventory27 villas + 20 standard
Last updated2026-05-06
OwnerDaniel Ollé · MKT & Sales
Key figures · February 2026

The asset in six numbers

The gap between what we offer and what we charge is exactly the lever we are using to buy back reputation. These six numbers summarize the current phase.

Booking score
9.5
77 reviews · top tier of comp set
February OCC
60%
Mar forecast 62% · positive pickup
February ADR
93.78$
flat price, no active yield
Monthly revenue
50K$
TRevPAR pending consolidation
Index vs comp set
0.39×
94 USD vs 238 USD weighted
Planned ADR increase
+30%
Jul 15 → Sep 1 (internal recommendation)

Dossier index

Eighteen chapters. Each one answers a specific question about the asset.

"

Competitive advantage is not about being the cheapest in the set, but about being the hotel that best converts refurbishment + value-for-money + reputation into a credible and sustainable ADR increase.

— Internal Hoi An 2026 comp set study
Vault

02 - Projects / MONEA / Le Belhamy
Living document, MD↔HTML synced

Document owner

Daniel Ollé
Marketing & Sales · MONEA

Last updated

2026-05-06
Version 0.3 (MONEA rebranding)

Brand

MONEA Hotels & Resorts
Replaces SBH/RM in 2026

Chapter 01

Identity and positioning

Who we are today, where we are heading and why the gap between product and price is our strongest strategic lever.

MONEA Le Belhamy is a villa-first beach resort in transition. The asset has beach, grounds, spacious villas and a defensible emotional promise. The correct narrative is not "we compete on price": it's "we buy reputation during the refurbishment, then we raise prices with method." That is the strategic heart of this entire dossier.

1.1 — Master fact sheet

Legal and commercial identity

Commercial nameMONEA Le Belhamy Beach Resort
Operator brandMONEA Active
Umbrella brandMONEA Hotels & Resorts
Local legal entityBranch of OKVIET Co., Ltd — SBH GESTVIET (legal · not migrated)
Operating bankBIDV — Hoi An Branch
TypeBeach resort · villa-first · medium scale
StatusIn transition · phased refurbishment

Location and contact

AddressLac Long Quan St., Ha My Dong A Ward, Dien Ban Dong Town, Da Nang City, Vietnam
Coordinates15.9533° N, 108.3210° E
BeachHa My Beach (resort beachfront)
Phone+84 (0) 235 3810 555
Reservations emailreception@sbhlebelhamy.com (legacy)
AirportDa Nang International (DAD) · 25 min

1.2 — Map and connectivity

Beach isolation with city connectivity. Ha My Beach sits between Hoi An (World Heritage Site) and Da Nang (international airport). Few resorts in the set have this combination.

Hoi An Old Town
12 min
~8 km
Da Nang Airport
25 min
~20 km
Da Nang city
30 min
~25 km
Marble Mountains
15 min
~12 km
My Son Sanctuary
55 min
~50 km
Ba Na Hills
60 min
~50 km

1.3 — History and rebranding

The asset carries history under previous brand names. Reputational traceability is critical: the digital footprint of the old name coexists with the current one.

Pre-2024 · Le Belhamy
Operation under previous brand. Historical Agoda footprint: 7.1 / ~597 reviews.
Phase from which we carry mixed reviews and scattered references.
2024–2025 · SBH / RM
Acquisition and operation under SBH Hotels & Resorts (RM umbrella).
Name change to "SBH Le Belhamy". Legal structure OKVIET — SBH GESTVIET.
Oct 2025 · New rate plan
Public rates 20-Oct-2025 → 30-Apr-2026.
Transition pricing deliberately below the comp set.
Feb 2026 · Standard opening
Block 5 opening on 10-Feb-2026.
~20 new units added to the sellable base.
Mar 2026 · Comp set study
Hoi An 2026 benchmark: 5 hotels · 3 tiers · 10 months · 180 obs.
Definition of phased pricing bands.
2026 · Rebranding to MONEA
SBH/RM is replaced by MONEA as umbrella and operator brand.
The hotel becomes "MONEA Le Belhamy Beach Resort".
Jul–Sep 2026 · ADR increase
Recommendation: +30% ADR from 15-Jul to 1-Sep.
Aligned with the seasonal Entry peak. First real yield window.

1.4 — MONEA Hotels & Resorts group

Le Belhamy is not sold as an isolated asset: it is part of a cross-continental portfolio of 8 brand-driven hotels, distributed across two operational clusters.

Asian cluster · 2 hotels

Vietnam

Hà My Beach · Đà Nẵng
MONEA Le Belhamy

Villa-first beach resort. Main Asian asset. Direct beachfront with villa-first inventory.

Active Under refurbishment
Hoi An
MONEA Sunrise

5★ villa resort with private pools and beachfront suites. Previously operated as Sunrise Premium Resort Hoi An. Currently closed; under acquisition.

Acquiring Closed
African cluster · 5 hotels

Tanzania · Zanzibar

Zanzibar
MONEA Cristal

Head of the African operational cluster. Main asset of the Tanzania portfolio.

Active
Pwani Mchangani · NE coast
MONEA Kilindini

5★ resort with 80 rooms in tropical garden. 58,000 m² beachfront. Previously operated as SBH Kilindini Resort.

Active
Paje · behind Monica
MONEA Jable

Asset under construction. Located right behind MONEA Monica, in Paje. Reinforces the operational cluster in southeast Zanzibar.

Under construction
Iberian-Atlantic cluster · 1 hotel

Spain · Canary Islands

Playa Blanca · Lanzarote
MONEA Royal Monica

215-room hotel across 5 three-story buildings. Standard Double, Family and Family Sea View categories. Previously operated as SBH Hotel Royal Mónica.

Active

Brand kit on Drive: BRANDGUIDE / LOGOTIPOS + ISOTIPOS / LOGOTIPOS / SVG · 6 logos produced (Belhamy, Cristal, Kilindini, Jable, Royal Monica, Sunrise) · 2 pending production (Monica, The Nest).

Summary: 5 assets operating (Belhamy, Cristal, Kilindini, Monica, Royal Monica) · 1 under construction in Paje, Zanzibar (Jable) · 1 acquiring / closed in Hoi An (Sunrise) · 1 to be developed under management contract in Zanzibar (The Nest).

1.5 — Value proposition

1.5.1 · Core promise

A villa-first beach retreat with Vietnamese soul on the best-preserved beach between Hoi An and Da Nang. Space, calm and discovery — at the price you discover us before everyone else does.

Le Belhamy does not compete on scale with Wyndham, on aesthetics with M Village, or on brand with Victoria. It competes on a specific, underpopulated intersection: villa-first + real beachfront + local soul + aspirational value-for-money window. The promise works because no one in the Hoi An comp set covers that crossing today.

1.5.2 · The four pillars of the promise

1 · Villa, not room

Space is the unit of sale, not an upgrade. Minimum 140 m² per unit — more than the average suite of the comp set. PPSV villas reach 260 m² with a private 25 m² pool. Privacy and duplex layout are structural advantages, not extras to charge the guest for.

Fact: 7 PPSV (240–260 m² · private pool) + 5 OV + 5 ODV (160 m²) + 10 DV (140 m²) + 28 Standard + 2 Junior Suite.

2 · Real beachfront, not concession

We walk from the lounge to the sea without crossing any road. Hà My Beach is one of the best-preserved beaches on the Hoi An–Da Nang strip, without the crowding of An Bang. Direct access, not shared.

Fact: property with direct frontage to the coastline visible in the aerial photo — no easements or hotels in between.

3 · Cultural hunter's refuge

The guest wants to go to Hoi An — walk the old town, eat in the historic quarter, see the lanterns at night. But doesn't want to sleep there. Le Belhamy is the refuge they come back to after every outing: 12 minutes from Hoi An UNESCO Heritage, but with villa, sea and silence. The promise works because the guest squeezes the destination without giving up calm.

Fact: Hoi An Old Town ~8 km · DAD Airport ~20 km · Marble Mountains ~12 km · My Son 55 min.

4 · Aspirational value-for-money

During the refurbishment we operate at 0.39× the weighted benchmark of the comp set. The guest perceives high-tier product at mid-low-tier price. That asymmetry is the engine of reputational growth — the base on which we will later raise ADR without destroying the score.

Fact: LB ADR 94 USD vs weighted comp 238 USD. Booking 9.5 — the highest score in the comp set.

1.5.3 · Measurable USPs of the asset

Operational inventory
~47
units · target 137
PPSV with private pool
7
villas 240–260 m² · 25 m² pool
Min villa size
140 m²
above the set
Distance to Hoi An
12 min
8 km · UNESCO Heritage
Distance to DAD
25 min
20 km · intl. airport
Booking score
9.5
top tier comp set

1.5.4 · What's included in the experience

F&B and water

  • Breakfast included (buffet or set menu)
  • 2 restaurants + pool bar
  • 2 pools (organic central + pool 2 facing villas)
  • Spa with wellness module

Mobility and surroundings

  • Internal buggy circulation
  • Free access to pools and beach
  • Daily cleaning
  • Airport transfer service

Wellness and sport

  • Tennis court · unique differentiator in the set
  • Mini gym
  • Spa with treatments
  • Beachfront for sport/yoga at dawn

1.5.5 · Reasons to believe — the social proof

What the reviews say

  • Booking 9.5 · 77 reviews — the highest score in the Hoi An comp set.
  • Agoda 9.0 · 120 reviews (new trail).
  • Tripadvisor 4.2 · Google 4.0.
  • Trip.com live (see ch. 1.8).
  • Recent reviews highlight: calm, staff, sense of discovery.

What the operational data says

  • Feb 26 revenue: 50,052 USD.
  • Feb OCC: 60% · Mar forecast 62%.
  • Feb ADR: 93.78 USD — transition pricing.
  • Distribution: 80% Booking — solid base to scale direct channel.
  • Block 5 opening (10-Feb-2026) already integrated and profitable.

1.5.6 · Differentiator vs each competitor

CompetitorTheir strong cardWhat MONEA Le Belhamy has and they don't
Wyndham566 rooms · global brand · scaleHuman mid-scale · private villa · no transit-resort feeling
Palm GardenConsolidated premium · 216 rooms · 5 ha gardenAccessible rate for the same guest · private pool in PPSV
VictoriaLocal Indochine resort · 109 rooms · monetization beaconReal beachfront (Victoria is in An Bang) · tennis court
M VillageAesthetic beacon · strong cultural narrativeDirect beachfront (M Village is not a beach hotel) · villa with private pool
The PearlFamily resort · 588 rooms · massive facilitiesCalm · intimacy · double destination · highest score

Reading: the asset covers five different competitive gaps. No competitor has all five at once. That's the window we have to sell in.

1.5.7 · The Hoi An ↔ Le Belhamy duality

By day: cultural hunter in Hoi An

The guest does want to go and live Hoi An — walk the old town (UNESCO Heritage), eat bún bò huế, see the lanterns at night, the tailors, the workshops. That's half the reason they come to Vietnam.

Operational implication: shuttle, transfers, concierge recommendations, Hoi An by night packages.

By night: refuge at Le Belhamy

But they don't want to sleep in Hoi An. They want to come back to the hotel and feel they have arrived somewhere. Spacious villa, pool, sea breeze, silence. Le Belhamy is the cultural hunter's base camp — the place you return to rest after squeezing the destination.

Brand implication: the narrative is not enclosed resort, it's retreat-after-discovery.

"Hoi An is lived. Le Belhamy is rested." — the guest wants both, not just one.

1.5.8 · What we are NOT · positioning clarification

Anti-patterns

  • Not a mega-resort like Wyndham (566 rooms) or Palm Garden (216) — human scale, not industrial.
  • Not competing on scaled facilities like The Pearl (massive kids club, retail, halls for 1,000 pax).
  • Not selling closed luxury like Aman / Six Senses / Amanoi — that's not our tier or our price.
  • Not dependent on the umbrella brand to sell — the guest returns for the experience, not for Wyndham Rewards loyalty.
  • Not betting on cheap group-leisure or volume TTOOs — that destroys the target ADR.
  • Not a closed resort that tries to replace Hoi An — on the contrary, we are the complement that makes it livable: the guest goes out to the destination and comes back to the refuge.

1.5.9 · Candidate claims · raw material for campaigns

Villa axis

"A villa for every arrival."

Space as the unit of sale, not as an upgrade.

Destination · base camp axis

"Hoi An is lived. Here is rested."

12 minutes from Heritage. 0 minutes from the sea.

Calm axis

"The beach no one has told you about yet."

Hà My as discovery — before everyone knows.

Soul axis

"Hotels with soul. And with villa."

MONEA tagline + asset differentiator.

Value-for-money axis

"Discover it now. Later, the price will be different."

2026 window before repositioning.

Villa + pool axis

"Your sea inside and outside the villa."

PPSV only — High tier lever.

1.5.10 · Who this promise works for

The proposition fits four specific profiles (developed in chapter 10 — Buyer personas). In order of operational priority: value-for-money getaway couples, small families that value space and calm, premium villa or celebration guest (PPSV), and cultural Hoi An lover guest. The first two sustain the P&L today; the last two are the ADR-uplift lever as the refurbishment progresses.

1.6 — Brand pillars

Beach retreat

Ha My Beach: one of the best-preserved beaches on the strip, without the crowding of An Bang.

Fact: direct beachfront, no urban separation.

Villa-first product

Space is the unit of sale. 140 m² is our minimum. Privacy and private pool as structural advantages.

Fact: 7 PPSV units of 240–260 m².

Local soul

Hoi An is Heritage. Our story fits with craft, cuisine, legacy. M Village is our aesthetic beacon.

Fact: cultural integration by proximity and F&B curation.

Aspirational value-for-money

During the transition, high-tier product at mid-low-tier price. It's the reputational base.

Fact: 0.39× of the weighted benchmark.

1.7 — Competitive positioning map

X: identity (boutique-local ↔ mega-resort). Y: ADR. Size: inventory.

Hoi An 2026 — bubble map
The quadrant we are in vs. the one we want to occupy

1.8 — Online reputation · live comp set

Live Trip.com scores (script scripts/update_scores.py) plus manual Booking, Agoda, Tripadvisor and Google. Simple and review-weighted average for each hotel of the comp set.

HotelBookingAgodaTripadvisorGoogleTrip.comSimple avg /10Weighted avg /10Total reviews
MONEA Le Belhamy9.5/10 · 77 rv9.0/10 · 120 rv4.2/54.0/59.1/10 · 8 rv LIVE8.89.19205
Grand Signature by M Village9.0/10 · 838 rv———9.2/10 · 137 rv LIVE9.19.03975
Palm Garden Beach Resort & Spa9.3/10 · 1519 rv———9.1/10 · 126 rv LIVE9.29.281,645
Victoria Hoi An Beach Resort & Spa9.2/10 · 438 rv———9.1/10 · 111 rv LIVE9.159.18549
Wyndham Hoi An Royal Beachfront8.5/10 · 826 rv8.7/10 · 1669 rv——8.9/10 · 206 rv LIVE8.78.652,701
The Pearl Hoi An8.2/10 · 601 rv8.5/10——8.2/10 · 311 rv LIVE8.38.2912

Last update: 2026-05-07 08:25 UTC · Trip.com live · Booking/Agoda/Tripadvisor/Google manual (edit data/scores_manual.json)

Critical action · digital footprint

The historical Agoda trail (7.1 / ~597 reviews under old naming) coexists with the new trail. As long as the "MONEA Le Belhamy" naming is not consolidated across all channels, the online conversation fragments. This is the lever with the best ROI in distribution right now.

1.9 — Quick comparison with the comp set

Attribute
MONEA Le Belhamy
M Village
Victoria
Palm Garden
Wyndham
Type
Villa
Cultural
Local
Premium
Mega-resort
Beachfront
Yes
No
Yes
Yes
Yes
Inventory
~47
~80
109
216
566
Mid ADR (USD)
72
138.7
218.7
242.5
178.2
High ADR (USD)
156
205.8
326.7
598.3
644.6
Booking score
9.5
9.0
9.2
9.3
8.5
Role in the set
Value gap
Aesthetic beacon
Mirror
Premium
Ceiling

Conclusion: we have the best score and the worst ADR. That is exactly what makes repositioning possible.

Chapter 02

Physical product

The resort plan, the room blocks and the opening roadmap up to the 137-unit target inventory.

2.1 — Interactive resort map

Click on any block or service to see its sheet. Blocks with dashed border are not operational in the current phase.

Vista aérea MONEA Le Belhamy WC 530 529 528 527 526 525 524 523 522 521 520 519 518 517 516 515 514 513 512 511 510 509 508 507 506 505 504 503 502 501 410 409 408 407 406 405 404 403 402 401 310 309 308 307 306 305 304 303 302 301 109 108 103 102 101 104 105 106 107 Standard · 28 units JS · 2 units Duplex Villa · 10 units OV · 5 units ODV · 5 units PPSV · 9 units HÀ MY BEACH SEA
↳ Click any number or service
LEGEND
  1. 1 NW villa · isolated
  2. 2 NW cluster · 3 villas + small pool
  3. 3 North cluster · long villas red roof
  4. 4 North Pool (small)
  5. 5 Central cluster · dark villas
  6. 6 North seafront · red roof
  7. 7 NE seafront · dark roof
  8. 8 Central Pool · organic shape
  9. 9 Pool Bar
  10. 10 Central roundabout
  11. 11 Reception / Lobby
  12. 12 Tennis court
  13. 13 South Pool
  14. 14 BOH · SW services
  15. 15 Central-south grid · ~24 villas
  16. 16 South seafront · villa line
  17. 17 Hà My Beach
  18. 18 South China Sea

2.2 — Opening roadmap up to 137 rooms

Current operational inventory and cumulative opening plan. Phase 2-5 dates are pending confirmation with general management; volumes are those agreed in the March meeting.

Operational inventory · ~37 rooms Total target · 137 rooms
Phase 01
10 Feb 2026 · active
+20new rooms
Opening of Block 5 (Standard + Junior Suite). Recommendation documented in the Feb 26 dashboard.
Cumulative: ~37 rooms
Phase 02
Pending confirmation
+10new rooms
Block 4 — Duplex Villa (DV) ×10 if not already activated in Phase 1.
Estimated cumulative: ~47 rooms
Phase 03
Pending confirmation
+10new rooms
Block 3 — 5 Ocean Villa + 5 Ocean Duplex Villa.
Estimated cumulative: ~57 rooms
Phase 04
Pending confirmation
+7new rooms
Block 1 — PPSV Private Pool Sea View Villa ×7. Premium product.
Estimated cumulative: ~64 rooms
Phase 05
Pending confirmation
+73new rooms
New Block 2 and/or expansion: gap of ~73 units up to the 137 target. Room types to be defined.
Final cumulative: 137 rooms

Daniel action: confirm exact phase 2-5 dates from the March meeting doc (not found in Drive under fulltext "fase" / "137" / "Belhamy"). Once dates are confirmed, we move the Pending confirmation entries to real dates and adjust the progress bar by phase.

2.3 — Inventory by room type (current state)

Segmented by room type, not by block — that's how to read the product pyramid. Each type has its pricing tier (ch. 16), physical block, units and operational status.

Room typeTierBlockUnitsNumberingAreaPrivate poolStatus
PPSV — Private Pool Sea View VillaHigh17101–107240–260 m²Yes · 25 m²To open · Phase 4
OV — Ocean VillaMid35302, 304, 306, 308, 310160 m²NoActive
ODV — Ocean Duplex VillaMid35301, 303, 305, 307, 309160 m² (50+25)NoActive
DV — Duplex VillaEntry410401–410140 m² (50+30)NoActive · workhorse
Junior SuiteMid52517, 519— pendingNoActive since 10-Feb-26
StandardEntry5~28501–516, 518, 520–530— pendingNoActive since 10-Feb-26
Block 2 — to develop · room types and volume pending (gap ~73 units up to the 137 target)Future · Phase 5
Operational total5 active room types505 OV + 5 ODV · 10 DV · 28 Standard + 2 JS
Projected total+1 new type (PPSV) + Block 2137+7 PPSV (Phase 4) +73 Block 2 (Phase 5)

By-tier reading: Entry 38 units (DV + Standard) · Mid 12 units (OV + ODV + JS) · High 0 today / 7 when Block 1 opens. Room-by-room detail in ch. 03 Master Room; block and opening analysis in 2.2.

2.4 — Public spaces and back of house

Common spaces translate the value promise into square meters. Four F&B outlets, one main pool and our own beachfront sustain the operational differentiation against M Village, Victoria, Palm Garden and Wyndham. There are also three sleeping high-potential assets — event hall, North Pool and tennis court — not operational today, but structurally differential (the tennis court is the only one in the comp set). One card per space, with operational function, strategic differentiator and pending items.

Arrival and guest services

Guest services · Arrival
Active

Reception + shop

LocationMain entrance · west side of the resort
FunctionCheck-in/out · keys · information · shop
Operation24h · rotating shifts

Main entry point and operational orchestration hub. Controls buggy fleet, keys, check-in/out and the welcome narrative that defines the guest's first 90 seconds at the resort.

Differentiator It's the first product impression and the main anchor of NPS KPIs. Any improvement here amplifies the effect on reviews at zero cost.

PendingShop staffing and mix · reception headcount ratio · bilingual signage · welcome drink protocol · upselling scripts.

Guest services · MICE
Not operational

Event hall

StatusNot operational today · no MICE activity
LocationAdjacent to reception
CapacityPending measure and setup

Multipurpose space that physically exists but is not in operation: no AV, no commercial offer, no dedicated team. It's a sleeping lever.

Potential differentiator Natural shoulder-season revenue lever when activated: converts low-demand BTC nights into group revenue with contained ADR but guaranteed occupancy. Decision: reactivate in 2026 or postpone.

PendingGo/no-go reopening decision · m² and capacity per setup · AV equipment · pricing and packages · B2B partner · Faifo catering tie-in.

Guest services · Circulation
Active

Internal buggy

CoverageAll blocks · 24h
FleetExact size pending
FunctionGuest + internal service

Only reasonable means of circulation between blocks: the resort is long enough (end-to-end > 300 m) that walking is no longer a comfortable option with luggage or at night.

Differentiator It's not an aesthetic detail — it's a critical operational service. Determines the response times of in-villa F&B and housekeeping. An undersized fleet translates into complaints and NPS drop.

PendingFleet size · electrification plan · MONEA-branded side panels · route tracking (telemetry) · night protocol.

Physical asset · Coastline
Strategic asset

Private beachfront · Hà My Beach

AccessDirect · no public road crossing
LocationEast side of the resort · coastline
FrontageLinear meters pending measure

Own access to Hà My Beach — long, clear-sand, moderate-surf beach — without crossing any public road, enabling beach F&B service and controlled daypass.

Differentiator The most expensive attribute to replicate of the whole proposition. Only Victoria, Palm Garden and Wyndham match it in the comp set; M Village does not. It's the main value driver in the high segment and the structural reason why repositioning is defensible.

PendingLinear frontage meters · number of sun loungers and umbrellas · beach F&B service (tie-in with Pool Bar or Eco Garden) · usage policy by room category.

F&B · four differentiated outlets

F&B · Main restaurant
Active

Faifo Restaurant

LocationNext to Primary Pool · center
CapacityPending
ServiceBreakfast (buffet/set) + à la carte dinner

Main outlet of the resort. Covers breakfast (buffet or set menu depending on occupancy) and à la carte dinner. It's the social hub: every guest who doesn't order in-villa passes through here.

Differentiator Only restaurant with visual and physical connection to Primary Pool and Pool Bar. The spatial continuity Pool ↔ Bar ↔ Restaurant is the resort's most valuable F&B asset for photography and experience.

PendingCover capacity · gastronomic concept (author Vietnamese vs. international) · menu and pairings · average ticket · final opening hours · dual EN/VI signage.

F&B · Evening daypart
Active

Sport Bar

LocationAdjacent to Faifo · no pool access
CapacityPending
ServiceEvening · cocktails and sports

Social complement to Faifo. Covers the evening slot with bar, sports on screen and cocktails. Vibrant concept, opposite to the wellness silence of the Eco Garden.

Differentiator Closes the F&B offer in the weak daypart of the local comp set — most competitors don't have a dedicated post-dinner outlet, so the Sport Bar captures local resident demand on top of guest demand.

PendingSports programming (which leagues, which slot) · signature cocktail offering · visual differentiation from Faifo · integration with hall events.

F&B · Wellness daypart
Active

Eco Garden

LocationInternal eco garden
CapacityPending
ServicePlant-forward · healthy breakfast + light lunch

Outlet with wellness narrative, positioned in the internal eco garden. Plant-forward, light, aligned with yoga, signature spa treatments and sustainable local produce.

Differentiator Only outlet in the local comp set with a real wellness story. Fits the premium European guest increasingly sensitive to sustainability and traceability — a PR and direct-sales lever.

PendingMenu · pairing with Spa yoga · documented local sourcing (producers, km) · differentiated visual branding · wellness packages with rooms.

F&B · All day · poolside
Active

Pool Bar

LocationPrimary Pool edge · water access
CapacityBar + pool deck seating
ServiceAll day · snacks + cocktails

Bar on the edge of the main pool. Light snacks, fruit, ice cream and all-day cocktails. Covers the midday daypart without forcing the guest to dress and cross to the restaurant.

Differentiator Turns the pool into an F&B asset on top of wellness. Closes the Pool ↔ Bar ↔ Faifo cycle and lets the guest extend their daily stay in the social area, which raises average ticket.

PendingShort, profitable snack menu · photogenic bar design · signage (water entry, capacity) · sun lounger service with QR.

Wellness and sport

Wellness · Main pool
Active

Primary Pool

LocationResort center · organic shape
Sizem² pending · kidney shape visible in aerial photo
ServicePool deck · sun loungers · Pool Bar adjacent

Main pool of the resort, organic kidney shape. Central social body and photography axis. Operationally and visually linked to Pool Bar and Faifo.

Differentiator Visually powerful size and organic shape — the pool is the main asset of marketing carousels on OTAs. Softer format than Wyndham's rectangular pools.

Pendingm² · zone depths · night lighting · VIP/upgrade daybeds · pool service signage · opening hours.

Wellness · Secondary pool
Not operational

North Pool

StatusNot operational today · no service or active maintenance
LocationSea side · next to OV/ODV
SizeMore intimate than the main one

Secondary pool on the sea side, next to the Ocean View villas. Physically exists but not in use — no service, no sun loungers set up, no regular operational maintenance.

Potential differentiator When reactivated: decongests the main pool in high occupancy and generates privacy for the guest paying the OV/ODV/PPSV premium. Natural candidate for "adults-only" or "quiet pool" — narrative differentiated from Primary Pool.

PendingGo/no-go reopening decision · m² · maintenance cost · usage policy (adults-only?) · ad-hoc service · differentiated narrative on website.

Wellness · Cabins
Being defined

Spa

LocationSoutheast corner · near PPSV
CabinsNumber and type pending listing
BrandCosmetics undefined

Spa cabins with signature treatments. Quiet location, away from pools and BOH — good acoustic insulation for premium experience.

Differentiator Well-located but under-used asset: the cosmetics brand and the treatment catalog are the two decisions that most move the spa's average ticket and conversion to wellness packages.

PendingCosmetics brand (Sothys, Davines, Babor or local) · signature treatments menu · pricing and bundles · therapist partnership · Eco Garden integration.

Wellness · Fitness
Active

Gym

LocationAdjacent to the spa
EquipmentCardio + free weights · basic
AccessGuest · 24h foreseen

Mini gym with basic cardio and free weight equipment. Sufficient for the typical guest, not designed as a sales driver.

Differentiator Not a spearhead, but covers the premium guest's minimum expectation. Its value lies in being available — its absence would cost more review points than its existence adds.

PendingEquipment inventory · machine maintenance plan · optional personal trainer offer · group classes tie-in with Eco Garden.

Wellness · Sport
Not operational Unique in comp set

Tennis court

StatusNot operational today · no use or active maintenance
LocationWest of the resort
SurfacePending confirmation (clay vs. acrylic)
Comp setNo competitor has one

Outdoor tennis court in the west sector. Currently not operational — but structurally the only sport asset of this type in the entire comp set. Neither M Village, Victoria, Palm Garden nor Wyndham have one.

Potential differentiator Sleeping asset with high structural value. If reactivated, it unlocks a niche ("tennis-stay" for European guests in winter), generates unique visual content and enables premium packages no competitor can match. Decision: does the reopening enter the 2026 roadmap.

PendingGo/no-go reopening decision · surface and current state · equipment rental (rackets, balls) · classes with local coach · tennis-stay package with breakfast + massage · dedicated web narrative.

Back of house · operational footprint

BOH · Staff
Active

Staff Village

LocationSouthwest end of the resort
CapacityPending · staff/guest ratio not documented
AccessCirculation independent of the guest

Staff housing at the southwest end of the resort. Allows operation with on-site shifts — key for 24h services and reduces cost and turnover.

Differentiator Low-visibility operational asset but critical to keep labor costs below the international comp set. A well-managed Staff Village is the foundation of the asset's operational profitability.

PendingPer-room capacity · staff/guest ratio · habitability improvement plan · house rules · internal career path.

BOH · Maintenance
Active

In-house carpentry + tech services

LocationSW BOH · distributed
CapabilitiesCarpentry · electric · plumbing · AC · pool deck
ModelIn-house · no outsourcing

Own carpentry workshop + technical services distributed across BOH. Allows in-house production of maintenance, minor renovations and furniture.

Differentiator In-house carpentry is the most differential BOH asset: drastically reduces cost and response times vs. outsourcing, and brings autonomy during the active Block 2 refurbishment.

PendingMachine inventory · preventive room maintenance plan · in-house vs. external cost ratio · process documentation.

BOH · Sustainability
To document

Waste management

LocationCentralized BOH point
ModelUndocumented · pending audit
LinkConsistency with Eco Garden narrative

Centralized waste and recycling point. Operational today but without traceability or public narrative — the area with the highest quick-win potential in the sustainability footprint.

Differentiator Documenting and communicating waste management reinforces the Eco Garden wellness/eco promise and reduces greenwashing risk. Low-cost PR lever with high resonance on the European guest.

PendingWaste flow audit · reduction target · local recycling partner · public website narrative · certification (Green Key, EarthCheck).

BOH · Logistics
Active

Service logistics and circulation

ModelService buggy · separate entrance
CrossingsDesigned to avoid visual contact with guests
StatusOperational · no documented SOPs

Service circulation (laundry, in-villa F&B, waste, maintenance) by internal buggy with entrance separate from the guest's, avoiding visual crossings in premium areas.

Differentiator When the resort reaches 137 rooms, logistics will be the main bottleneck. Designing SOPs and routes now prevents costly redesigns later.

PendingService route map · SOPs by flow · preferred time windows · scaling plan to 137 rooms.

Global chapter pending: close all dimensions (pool m², F&B capacities, hall capacity, spa cabin count) · Spa cosmetics brand · F&B plan with service flows · sustainability audit · staff/guest ratio and Staff Village plan.

2.5 — Room type fact sheets

One sheet per category: configuration, capacity, beds, bathroom, equipment, view and rates. Data consolidated from ROOM INFORMATION - Checked.xlsx, HABITACIONES BLOQUE 5.xlsx and the current Oct-25 → Apr-26 rate plan.

Block 01 · 7 units · Premium tier

PPSVPrivate Pool Sea View Villa

To open · Phase 4 High tier

Premium product of the asset. Direct seafront, maximum privacy and own 25 m² pool. The main High-tier lever in the pricing roadmap.

Units
7
Rooms
101–107
Area
240–260 m²
Private pool
25 m²
Configuration by unit
RoomPaxFl.1F bed2F bedArea
10121Double 200×200—240 m² + 150 m² garden
10242Double 140×200Double 180×200260 m²
10342Twin 100×200Double 180×200260 m²
10442Twin 100×200Double 160×200260 m²
10542Twin 100×200Double 160×200260 m²
10642Twin 115×200Double 180×200260 m²
10742Twin 100×200Double 180×200260 m²
Bathroom · view · equipment
  • Bathroom: separate shower + bathtub.
  • View: direct sea (Hà My Beach).
  • Private pool: 25 m² per villa.
  • Floors: 1 (101) or 2 (102–107).
  • Private terrace/balcony: yes, with sun loungers.
  • Non-smoking · Vietnamese climate: AC + fan.
Occupancy policy
  • Max adults: 2 per villa.
  • Children <4 years: 1 free.
  • Extra person: up to 2 with extra bed + breakfast (600,000 / 550,000 VND).
Rates (VND/villa/night · VAT incl.)
Standard Mon–Sun
3,300,000
≈ 132 USD
Holiday / blackout
3,900,000
≈ 156 USD · 6 windows/year
High target band
232–295 USD
post repositioning
Block 03 · 5 units · Mid tier

OVOcean Villa

Active

Single-floor villa with direct sea view. Couples product. Mid-tier type of the asset: natural step toward PPSV once the Mid-tier increase is consolidated.

Units
5
Rooms
302·304·306·308·310
Area
160 m²
Floors
1
Configuration by unit
RoomPaxBed
3022Double 180×200
3042Double 180×200
3062Double 180×200
3082Double 170×200
3102Double 190×200
Bathroom · view · equipment
  • Bathroom: bathtub.
  • View: direct sea.
  • Pool: shared (Pool 2 + Central Pool).
  • Floors: 1 — no stairs.
  • Terrace/balcony: private.
Occupancy policy
  • Max adults: 2.
  • Children <4 years: 1 free.
  • Extra person: up to 1 with extra bed + breakfast (600,000 VND).
Rates (VND/villa/night · VAT incl.)
Standard Mon–Sun
2,200,000
≈ 88 USD
Holiday / blackout
2,800,000
≈ 112 USD
Mid target band
102–129 USD
post repositioning
Block 03 · 5 units · Mid tier

ODVOcean Duplex Villa

Active

Duplex version of the Ocean Villa. Sea view, ground floor for couples and upper floor for companion (ideal for a small family with one child).

Units
5
Rooms
301·303·305·307·309
Area
160 m² · 50+25
Floors
2
Configuration by unit
RoomPax1F bed2F bed
3013Double 180×200Single 120×200
3032 + 1 child <12Double 180×200Single 130×170
3053Double 180×200Single 120×200
3073Double 180×200Single 120×200
3093Double 160×200Single 135×190
Bathroom · view · equipment
  • Bathroom: bathtub.
  • View: direct sea.
  • Floors: 2 — internal stairs.
  • Terrace/balcony: private on ground floor.
  • 303 differentiator: the only ODV explicitly designed for 2 adults + 1 child <12.
Occupancy policy
  • Max adults: 2.
  • Children <4 years: 1 free.
  • Extra person: up to 2 with extra bed + breakfast.
  • Children 4 to <12: 300,000 VND/night (breakfast).
Rates (VND/villa/night · VAT incl.)
Standard Mon–Sun
2,200,000
≈ 88 USD
Holiday / blackout
2,800,000
≈ 112 USD
Mid target band
102–129 USD
post repositioning
Block 04 · 10 units · Entry/Mid

DVDuplex Villa

Active Best-selling room type

The operational workhorse of the asset. Ten identical duplex villas with sofa-bed downstairs and twin bed upstairs. Entry/Mid product depending on yield.

Units
10
Rooms
401–410
Area
140 m² · 50+30
Floors
2
Configuration (all identical)
RoomsPax1F2F
401–410 (10 units)2 (+1 sofa)Sofa-bed 160×200Twin 120×200
Bathroom · view · equipment
  • Bathroom: shower + bathtub.
  • View: garden.
  • Pool: shared (Central Pool).
  • Floors: 2 — internal stairs.
  • Terrace/balcony: private.
  • Differentiator: most standardized room type — eases operation, training, maintenance and uniform publication.
Occupancy policy
  • Max adults: 2.
  • Children <4 years: 1 free.
  • Extra person: up to 2 with extra bed + breakfast.
Rates (VND/villa/night · VAT incl.)
Standard Mon–Sun
1,950,000
≈ 78 USD · lowest rate in the plan
Holiday / blackout
2,500,000
≈ 100 USD
Entry target band
60–76 USD
protected until Mid/High consolidate
Block 05 · 2 units · opening 10-Feb-26

Junior Suiteroom · not villa

Active since 10-Feb-26 No public rate yet

Hotel-style room type (not villa). Separate lounge, king + extra bed, two bathrooms. Product for 3 pax with no spatial commitment — fits transit or business guest.

Units
2
Rooms
517 · 519
Capacity
3 pax
Floors
1
Configuration
RoomPaxMain bedExtra bed
5173King 180×20090×190
5193King 180×20090×190
Equipment · differentiators
  • Separate lounge with sofa.
  • 2 bathrooms: separate bathtub + shower.
  • 2 desks · 2 WCs.
  • TV, minibar, AC, ceiling fan, safe, wardrobe, phone, balcony.
  • View: inner courtyard / garden.
  • Differentiator: only room type with two separate bathrooms.
Rates (pending publication after 10-Feb-26 opening)
Mid target band (USD)
102–129 USD
suggested positioning
Rate plan status
To be defined
not in Oct-25 → Apr-26 rate plan
Action
Confirm price
with commercial management
Block 05 · 8 units · opening 10-Feb-26

Standardroom · not villa

Active since 10-Feb-26 No public rate yet

Entry tier. Hotel double room — opens the product pyramid and allows selling without forcing the guest into villa inventory.

Units
8
Rooms
501–506 · 518 · 520
Capacity
2 pax
Floors
1
Configuration by unit
RoomBedsSize
5012 twin100×200
5021 queen160×200
5032 twin100×200
5042 twin120×200
5052 twin100×200
5062 twin100×200
5181 queen160×200
5201 king180×200
Equipment · differentiators
  • Bathroom: bathtub + WC.
  • View: inner courtyard / garden.
  • TV, minibar, AC, ceiling fan, safe, wardrobe, sofa, desk, phone, balcony.
  • Differentiator: mix of configurations (twin / queen / king) — flexible for couples, friends, solo business.
Occupancy policy
  • Max adults: 2.
  • Children <4 years: 1 free.
  • Extra person: limited by unit.
Rates (pending publication after 10-Feb-26 opening)
Entry target band (USD)
60–76 USD
suggested positioning
Rate plan status
To be defined
not in Oct-25 → Apr-26 rate plan
Action
Confirm price
with commercial management

Approximate FX rate used in USD: 1 USD ≈ 25,000 VND. Target bands come from chapter 16 (Pricing roadmap). Images are placeholders — pending extraction of photos from the brochure (137 MB) and the official presentation (154 MB) stored on Drive.

Chapter 03

Master Room

Single table with all operational rooms today. Each cell condenses several physical-product data points. Click any row to open the full sheet with equipment, space, capacity and included services.

Operational total
50
5 OV + 5 ODV · 10 DV · 28 Standard + 2 JS
Block 3 · Mid
10
5 OV + 5 ODV · sea view
Block 4 · Entry
10
DV · 140 m² · garden view
Block 5 · 10-Feb-26
30
28 Standard + 2 Junior Suite
50 of 50 visible

Click a row to open the full sheet · Sort by any column · Rooms 517 and 519 are Junior Suite — the only room type in the asset and comp set with two separate bathrooms.

Room Type · Tier Pax Configuration Bath View Pool
301B3
ODV
Mid
3
+1 adult
Double 180×200
Single 120×200
+ Extra bed available
2 floors · 160 m² (50+25)
 Bathtub Sea Pool 2
302B3
OV
Mid
2
+1 adult
Double 180×200
+ Extra bed available
1 floor · 160 m²
 Bathtub Sea Pool 2
303B3
ODV
Mid
2 + 1 child
+1 adult
Double 180×200
Single 130×170
+ Extra bed available
2 floors · 160 m² (50+25)
 Bathtub Sea Pool 2
304B3
OV
Mid
2
+1 adult
Double 180×200
+ Extra bed available
1 floor · 160 m²
 Bathtub Sea Pool 2
305B3
ODV
Mid
3
+1 adult
Double 180×200
Single 120×200
+ Extra bed available
2 floors · 160 m² (50+25)
 Bathtub Sea Pool 2
306B3
OV
Mid
2
+1 adult
Double 180×200
+ Extra bed available
1 floor · 160 m²
 Bathtub Sea Pool 2
307B3
ODV
Mid
3
+1 adult
Double 180×200
Single 120×200
+ Extra bed available
2 floors · 160 m² (50+25)
 Bathtub Sea Pool 2
308B3
OV
Mid
2
+1 adult
Double 170×200
+ Extra bed available
1 floor · 160 m²
 Bathtub Sea Pool 2
309B3
ODV
Mid
3
+1 adult
Double 160×200
Single 135×190
+ Extra bed available
2 floors · 160 m² (50+25)
 Bathtub Sea Pool 2
310B3
OV
Mid
2
+1 adult
Double 190×200
+ Extra bed available
1 floor · 160 m²
 Bathtub Sea Pool 2
401B4
DV
Entry
2 (+1 sofa)
+1 adult
Sofa-bed 160×200
Twin 120×200
+ Built-in sofa-bed (1F)
2 floors · 140 m² (50+30)
 Shower + bathtub Garden Pool Central
402B4
DV
Entry
2 (+1 sofa)
+1 adult
Sofa-bed 160×200
Twin 120×200
+ Built-in sofa-bed (1F)
2 floors · 140 m² (50+30)
 Shower + bathtub Garden Pool Central
403B4
DV
Entry
2 (+1 sofa)
+1 adult
Sofa-bed 160×200
Twin 120×200
+ Built-in sofa-bed (1F)
2 floors · 140 m² (50+30)
 Shower + bathtub Garden Pool Central
404B4
DV
Entry
2 (+1 sofa)
+1 adult
Sofa-bed 160×200
Twin 120×200
+ Built-in sofa-bed (1F)
2 floors · 140 m² (50+30)
 Shower + bathtub Garden Pool Central
405B4
DV
Entry
2 (+1 sofa)
+1 adult
Sofa-bed 160×200
Twin 120×200
+ Built-in sofa-bed (1F)
2 floors · 140 m² (50+30)
 Shower + bathtub Garden Pool Central
406B4
DV
Entry
2 (+1 sofa)
+1 adult
Sofa-bed 160×200
Twin 120×200
+ Built-in sofa-bed (1F)
2 floors · 140 m² (50+30)
 Shower + bathtub Garden Pool Central
407B4
DV
Entry
2 (+1 sofa)
+1 adult
Sofa-bed 160×200
Twin 120×200
+ Built-in sofa-bed (1F)
2 floors · 140 m² (50+30)
 Shower + bathtub Garden Pool Central
408B4
DV
Entry
2 (+1 sofa)
+1 adult
Sofa-bed 160×200
Twin 120×200
+ Built-in sofa-bed (1F)
2 floors · 140 m² (50+30)
 Shower + bathtub Garden Pool Central
409B4
DV
Entry
2 (+1 sofa)
+1 adult
Sofa-bed 160×200
Twin 120×200
+ Built-in sofa-bed (1F)
2 floors · 140 m² (50+30)
 Shower + bathtub Garden Pool Central
410B4
DV
Entry
2 (+1 sofa)
+1 adult
Sofa-bed 160×200
Twin 120×200
+ Built-in sofa-bed (1F)
2 floors · 140 m² (50+30)
 Shower + bathtub Garden Pool Central
501B5
Standard
Entry
2
+1 adult
2 twin 100×200
+ Extra bed available
1 floor
 Bathtub Courtyard Primary
502B5
Standard
Entry
2
+1 adult
Queen 160×200
+ Extra bed available
1 floor
 Bathtub Courtyard Primary
503B5
Standard
Entry
2
+1 adult
2 twin 100×200
+ Extra bed available
1 floor
 Bathtub Courtyard Primary
504B5
Standard
Entry
2
+1 adult
2 twin 120×200
+ Extra bed available
1 floor
 Bathtub Courtyard Primary
505B5
Standard
Entry
2
+1 adult
2 twin 100×200
+ Extra bed available
1 floor
 Bathtub Courtyard Primary
506B5
Standard
Entry
2
+1 adult
2 twin 100×200
+ Extra bed available
1 floor
 Bathtub Courtyard Primary
507B5
Standard
Entry
2
+1 adult
Pending confirmation
1 floor
 Bathtub Courtyard Primary
508B5
Standard
Entry
2
+1 adult
Pending confirmation
1 floor
 Bathtub Courtyard Primary
509B5
Standard
Entry
2
+1 adult
Pending confirmation
1 floor
 Bathtub Courtyard Primary
510B5
Standard
Entry
2
+1 adult
Pending confirmation
1 floor
 Bathtub Courtyard Primary
511B5
Standard
Entry
2
+1 adult
Pending confirmation
1 floor
 Bathtub Courtyard Primary
512B5
Standard
Entry
2
+1 adult
Pending confirmation
1 floor
 Bathtub Courtyard Primary
513B5
Standard
Entry
2
+1 adult
Pending confirmation
1 floor
 Bathtub Courtyard Primary
514B5
Standard
Entry
2
+1 adult
Pending confirmation
1 floor
 Bathtub Courtyard Primary
515B5
Standard
Entry
2
+1 adult
Pending confirmation
1 floor
 Bathtub Courtyard Primary
516B5
Standard
Entry
2
+1 adult
Pending confirmation
1 floor
 Bathtub Courtyard Primary
517B5
Junior Suite
Mid
3
+1 adult
King 180×200
Extra 90×190
+ Built-in bed 90×190
1 floor
 2 baths · 2 WC Courtyard Primary
518B5
Standard
Entry
2
+1 adult
Queen 160×200
+ Extra bed available
1 floor
 Bathtub Courtyard Primary
519B5
Junior Suite
Mid
3
+1 adult
King 180×200
Extra 90×190
+ Built-in bed 90×190
1 floor
 2 baths · 2 WC Courtyard Primary
520B5
Standard
Entry
2
+1 adult
King 180×200
+ Extra bed available
1 floor
 Bathtub Courtyard Primary
521B5
Standard
Entry
2
+1 adult
Pending confirmation
1 floor
 Bathtub Courtyard Primary
522B5
Standard
Entry
2
+1 adult
Pending confirmation
1 floor
 Bathtub Courtyard Primary
523B5
Standard
Entry
2
+1 adult
Pending confirmation
1 floor
 Bathtub Courtyard Primary
524B5
Standard
Entry
2
+1 adult
Pending confirmation
1 floor
 Bathtub Courtyard Primary
525B5
Standard
Entry
2
+1 adult
Pending confirmation
1 floor
 Bathtub Courtyard Primary
526B5
Standard
Entry
2
+1 adult
Pending confirmation
1 floor
 Bathtub Courtyard Primary
527B5
Standard
Entry
2
+1 adult
Pending confirmation
1 floor
 Bathtub Courtyard Primary
528B5
Standard
Entry
2
+1 adult
Pending confirmation
1 floor
 Bathtub Courtyard Primary
529B5
Standard
Entry
2
+1 adult
Pending confirmation
1 floor
 Bathtub Courtyard Primary
530B5
Standard
Entry
2
+1 adult
Pending confirmation
1 floor
 Bathtub Courtyard Primary

Conventions: Central Pool / Pool 2 / Primary = block's shared pool · "+1 adult" means extra adult available under supplement policy · Junior Suite = only room type in the asset with 2 separate bathrooms.

Chapter 04

F&B · outlets, menus and service

F&B program in tabs — one per outlet — plus the cross-outlet beverage menu. Three physical outlets (Faifo, Pool Bar, Sport Bar) plus in-villa Floating Breakfast and Room Service. Each outlet has its own menu, with collapsible sections, EU allergen icons and diet options marked dish by dish.

Snapshot · 5 F&B service points

Operations matrix

One row per outlet with hours, capacity, estimated average ticket and signature product. Data for reservations, front desk and revenue — narrative details live in each tab.

Outlet Hours Capacity Current menu Average ticket Signature product
Faifo RestaurantCentral hub · all-day 06:30 – 22:30kitchen closes 22:00 ~80–100 paxindoor + terrace Breakfast Set
+ 38 à la carte dishes		 ~280–350kVND/pax · VAT excluded ★ Belhamy PizzaSalmon · 290k
Pool BarPrimary Pool edge 10:00 – 19:00closes at dusk ~25 pax+ loungers with service Full Beverage Menu
+ 15 pool deck dishes		 ~150–200kVND/pax · cocktail + snack ★ Le Belhamy SmoothiePineapple + coconut · 115k
Sport BarEvening · adjacent to Faifo 17:00 – 23:00evening shift only ~30 paxbar + tables Full Beverage Menu
+ VN tapas (proposal)		 ~180–250kVND/pax · cocktail + tapas ★ Belhamy TwistBacardi+Malibu+Midori · 150k
Floating BreakfastIn-villa · PPSV only 07:00 – 09:30request by 21:00 the night before 1 villa2 pax · private pool Adapted Breakfast Set $15 / $30per pax · per couple ★ Instagram serviceBamboo tray · photo-driven
Room ServiceIn-villa · any room type 11:00 – 23:00delivery 30–40 min n/a1 dedicated buggy at peak 9 dishesà la carte selection ~350–450kVND/dish · VAT + service included Hamburger · 450kand Spaghetti Carbonara · 450k
Total hours of coverage 06:30 → 23:00 16 continuous hours with at least one outlet open
Signatures with the Belhamy name 3 Pizza (290k) · Twist (150k) · Smoothie (115k)
Extra spend / room night 10–12% → 20–25% current Feb-26 → 12-month target

4.0 — Included plan and paid extras

The base rate covers buggy, pool, beach, housekeeping and WiFi in all rooms. Breakfast depends on the rate booked — there are rates with and without breakfast included. Everything else (floating breakfast, lunch, dinner, bar, room service) is paid extra in any case. Front desk and F&B work the extras upsell + breakfast sale on room-only rates.

Always included

In every rate, at no additional cost.

  • Buggy service between blocks
  • Free access to pool and beach (Hà My Beach own beachfront)
  • Daily housekeeping of the room
  • Free WiFi in rooms and public areas
Depending on the rate booked

Distribution: room-only (BO) vs bed & breakfast (BB).

  • BB rate — full breakfast at Faifo included (buffet or set menu depending on occupancy, see block below)
  • BO rate / room-only — breakfast not included; the guest pays the Breakfast Set Menu as an extra (~250–300k VND)
  • Upselling opportunity: offer BO guests the breakfast add-on before and at check-in
Always extra

Any rate, always charged.

  • Floating breakfast in private PPSV pool — USD 15/pax · USD 30/2 pax
  • Lunch and dinner à la carte at Faifo, Pool Bar and Sport Bar
  • Drinks, cocktails and bar (cross-outlet Beverage Menu)
  • Room Service in-villa 11–23h (service + VAT included)
  • Spa and wellness treatments (spa chapter pending)
Team directive · all guest-facing staff

Every guest interaction is an upselling opportunity

Le Belhamy's F&B programme depends on extra spend — not the rate. Front desk, concierge, restaurant, bar and housekeeping must actively offer, not wait for the guest to ask.

Check-in

If the rate is BO (no breakfast): offer the conversion to BB on the spot (daily price or full stay). Welcome drink named (Le Belhamy Smoothie by default). If PPSV: ask about floating breakfast for the following morning.

Pre-stay booking

Automated email 3 days prior offering floating breakfast to PPSV, special table at Faifo for couples, and spa discount on day one.

Front desk · daily

Push the cocktail of the day at golden hour (17–19h pool), the Belhamy pizza at the pool at noon, and early dinner reservations at Faifo.

★ Floating breakfast (PPSV)

Highest-margin product. USD 30 per couple (≈ 750k VND) for a bamboo tray of the breakfast already included. Target conversion: 40% of PPSV at least once per stay.

Monthly tracking metric: extra spend / room night ratio. Feb-26 dashboard shows ~10–12% across bar and service. Reasonable 12-month target: 20–25%.

Breakfast format · BB rate only

Buffet or 3 set menus · depending on daily occupancy

Applies only to rates that include breakfast (BB). On room-only rates (BO), the guest can order the same breakfast paying separately (~250–300k VND). The format switches automatically with occupancy — kitchen ops call, not the guest's.

High occupancy
OPEN BUFFET

When there's enough volume, the team sets up an open buffet with the three culinary families (Vietnamese · International · Healthy) plus cheeses, cold cuts, pastries and juices.

  • No table selection — guests self-serve
  • Smooth flow during heavy check-in
  • Better food cost per unit
or
Mid–low occupancy
3 SET MENUS TO CHOOSE

When occupancy doesn't justify a buffet, each guest picks a set at the table: Vietnamese · International · Healthy. Plated dish, photo-driven, ideal for honeymoon.

  • Table service with per-person selection
  • Plated dish — more careful presentation
  • Detailed menu in the Faifo tab below

Both formats cover the same three culinary families — only the service mechanic changes. The F&B team decides each evening the format for the next day based on pickup.

4.1 — Welcome drink

On arrival — welcome at reception while check-in is completed. Single recipe still to be formalised.

Le Belhamy Smoothie

Signature · non-alcoholic · 115k

Pineapple, banana, mango, coconut milk. Clean and signable as the standard welcome.

Belhamy Twist

Signature cocktail · 150k

Bacardi, Malibu, Midori, pineapple, orange. Optional alcoholic version.

VN hospitality

Accompaniment · standard

Cold towel, bowl of seasonal fruit, pandan water.

4.2 — Menus by outlet

Click the outlet tab to see its full menu. Inner sections are collapsible — the first opens by default.

Faifo Restaurant Main outlet

Social hub of the resort. The name "Faifo" revives the historical place name of Hoi An (17th–19th centuries, when the port was a stop for Japanese, Chinese and Portuguese merchants). Cuisine: central Vietnamese + international resort, without gratuitous fusion.

  • Location: central hub, next to Primary Pool
  • Hours: Breakfast 06:30–10:30 (included) · All-day 11:00–22:30 (à la carte) · Bar until 23:00
  • Average à la carte ticket: ~280–350k VND/pax
  • Style: covered indoor-outdoor, wood, natural fibres, Hoi An lantern-style lamps
Breakfast Set Menu · included in rate

A menu with 3 worlds to choose from + a drink. Each guest picks the set they prefer that day.

Vietnamese Set — Phở, Bánh Mỳ, Sữa Chua, fruit
VietnameseVietnamese Set — Phở, Bánh Mỳ, Sữa Chua, fruit
International Set — bacon, sausage, eggs to choose
InternationalInternational Set — bacon, sausage, eggs to choose
Healthy Set — Granola Smoothie Bowl, Avocado Bread
HealthyHealthy Set — Granola Smoothie Bowl, Avocado Bread
À la carte · 13 sections · 38 dishes

Prices exclude Government VAT (8%). Graphic menu in data/cartas/03_a_la_carte.pdf.

EU allergens
GlutenMilkEggsCrustaceansFishNuts · peanutsSoybeansSesameSO₂SulphitesAlcohol
Diet indicators
VegetarianVeganGluten-freeSpicy
Primary Pool and Pool Bar — social hub of the resort during the day
Primary Pool and Pool Bar — social hub of the resort during the day
Aerial view — Pool Bar on the edge of Primary Pool
Aerial view — Pool Bar on the edge of Primary Pool

Pool Bar Primary Pool edge

Turns the pool into an F&B asset, not just wellness. Cocktails, mocktails, smoothies and light appetizers without leaving the lounger. Open bar under palm thatch, high stools, optional feet-in-water seating.

  • Hours: 10:00 – 19:00 (high season) · 10:00 – 18:00 (low). Closes at sunset
  • Capacity: ~25 pax at the bar + loungers with table service
  • Service ware: heavy polycarbonate (unbreakable) at the bar; stoneware and glass at tables
Drink highlights
★ Le Belhamy Smoothie · 115k

Pineapple, banana, mango, coconut milk. House signature.

Pina Colada · 200k

Bacardi, Malibu, pineapple, coconut milk. Top seller in the pool segment.

Aperol Spritz · 170k

Aperol + Prosecco + soda. Hook for the Italian/Spanish guest.

Fresh juices · 50–70k

Lime, watermelon, pineapple, chanh dây, orange, mango, coconut. No added sugar.

Canarias mocktail · 115k

Pineapple, yogurt, milk, grenadine, sprite. MONEA storytelling.

Fuerteventura mocktail · 115k

Lime, blue curaçao, grenadine, peach syrup. Non-alcoholic.

Full drinks menu in the Beverage Menu tab.

Food menu · pool deck selection

À la carte selection served directly on the pool deck. 5 collapsible sections — appetizer, salad, pizza, sandwich and kid menu.

Sport Bar Adjacent to Faifo

Covers the afternoon→evening transition. Screens for sports broadcasts, drinks at Faifo prices, light snacks. Doesn't compete with Faifo on food; it's the "after-hour" for guests not yet ready to sleep.

  • Hours: 17:00 – 23:00
  • Capacity: ~30 pax. Bar and table service
  • Style: European hotel bar. Wood, high stools, dim lamps, 2–3 screens
  • Visible back bar: Bacardi, Havana 3YO, Bombay Sapphire, Belvedere, Hennessy VSOP, Glenfiddich 12

Full cocktails and spirits in the Beverage Menu tab · "Classic cocktails" and "Whisky · Bourbon" sections.

Floating breakfast served on a floating bamboo tray in the private PPSV pool
Floating breakfast served on a floating bamboo tray in the private PPSV pool

Floating Breakfast PPSV only · extra service

Photo-driven. Breakfast served on a traditional Vietnamese bamboo tray, floating in the 25 m² private pool of the PPSV. This is the Instagram content that sells the villa.

Rate
$15
per pax
Couple
$30
per 2 pax
Available
PPSV
7 units · Block 01
Booking
21:00
night before · delivery 7–9:30

Operations: request by 21:00 night before · delivery 7:00–9:30 · 1 in-water bed + 2 shared sets · in-villa buggy carries the tray sealed in double bamboo.

Room Service In-villa · 11–23h

Reduced à la carte selection adapted for in-room service. Short menu, fixed timings, differentiated pricing (service + VAT included, ~30% above Faifo bar pricing). Built for the guest who doesn't want to go down (jet lag, sleeping kids, tropical rain).

Hours
11–23h
daily
Delivery
30–40 min
from order
Menu
9
dishes · VAT + service included
Dedicated buggy
1
at peak times

Cross-outlet Beverage Menu Faifo · Pool Bar · Sport Bar

Single drinks menu for the three physical outlets. 13 sections · ~70 references · 30k–380k VND. Sharing it simplifies training, inventory and pricing consistency.

4.10 — Strategic reading of the F&B programme

What works

  • Faifo covers two profiles without cannibalising.
  • Cross-outlet Beverage Menu simplifies training, inventory and consistency.
  • Belhamy Pizza · Belhamy Twist · Le Belhamy Smoothie already exist as signatures.
  • Floating breakfast is an Instagram asset with high margin.
  • Pool Bar as an F&B asset, not only wellness.

What still needs to close

  • Welcome drink without a unified recipe.
  • Eco Garden is currently not an F&B outlet — it's a physical space reserved for a future activities programme (yoga, meditation, workshops). When activated, decide whether to add a light service (juices, infusions, post-class smoothies) or keep it wellness-only with no F&B.
  • Sport Bar Vietnamese tapas proposed, pending pricing and production sign-off.
  • Capacities, occupancies and high/low season hours undocumented.
  • Menu branding still SBH. Pending MONEA redesign.
  • VAT pricing inconsistent across outlets.

Sources: 5 official hotel menus downloaded on 2026-05-08 from Drive (INFO HOTEL / 03. F&B MENU). Faifo Breakfast Set and Floating breakfast photos from 06. Breakfast; Pool Bar from 04. Pool & Pool bar. Allergens assigned per declared ingredients — review with kitchen before public release.

Chapter 05

SPA & Wellness

Resort wellness centre. Indoor cabins, outdoor pavilions on the beach, thermal circuit (sauna · jacuzzi · steam room) and foot-massage pool. "Sensory journeys" philosophy with an à la carte catalogue and Vietnamese local treatments. Bookings integrated into the asset's upselling.

Location
SE
southeast corner · near PPSV
Indoor cabins
TBC
exact number to be documented
Beach pavilions
Yes
thatched huts · oceanfront massage
Thermal circuit
3
sauna · jacuzzi · steam room
Foot massage pool
Yes
pool with dedicated loungers
Couples rooms
Yes
with wooden bathtub

5.0 — Vision and positioning

Official philosophy: "transport guests through luxurious sensory journeys, with à la carte and local treatments for balancing the senses". In practice, guests describe the spa as one of the asset highlights — well-trained therapists, considered atmosphere, outdoor beachfront massage as the standout differentiator.

What makes the spa strong

  • Consistent positive reviews on TripAdvisor and Oyster — "the spa was the highlight, therapists are lovely and well trained".
  • Real beachfront: thatched outdoor pavilions directly on Hà My Beach — unique among the local comp set in this location.
  • Full thermal circuit (sauna + jacuzzi + steam) accessible before/after treatments — few 4★ competitors offer it.
  • Couples rooms with wooden bathtub — natural anchor for honeymoon and anniversary (aligned with the HM Honeymoon Pool Villa in ch. 03).

What still needs to close

  • Cosmetics brand — options under review: Sothys, Davines, Babor, or local artisan partner (Hoi An has a pool of natural producers).
  • Official treatment menu with pricing — today bookings are handled at the spa desk, no menu published.
  • Exact number of cabins and thermal circuit capacity.
  • MONEA branding — the spa inherited SBH/RM identity. Pending redesign aligned with the 2026 rebrand.

5.1 — Facilities and spaces

Five operating zones. Instrumental ambient music, fresh aroma, cozy wood and natural-fibre décor — visual language aligned with Faifo Restaurant.

Indoor rooms

Climate-controlled cabins · total privacy

Single and couples treatment rooms with bed, dimmable lighting and instrumental music. Some with a wooden bathtub (wooden soaking tubs) for hydro-ritual treatments and honeymoon.

Outdoor pavilions

Thatched huts · beachfront

Thatched huts directly facing Hà My Beach. Open-air massage with the sound of waves — the most photographed and reviewed treatment at the property. Available only in good weather (October–April).

Foot massage pool

Small pool with dedicated loungers

Space reserved for reflexology and foot massage. Reclining loungers around a small pool — group-friendly format for couples or small groups without booking a closed cabin.

Thermal circuit

Sauna · jacuzzi · steam room

Access included with any treatment booking. Three elements: dry sauna, whirlpool / jacuzzi and steam room. Recommended 15–30 min before the massage to prep tissues.

Couples / honeymoon

Double room with wooden bathtub

Cabin designed for couples with two parallel beds and a Vietnamese wooden bathtub for a joint ritual bath. Natural anchor with HM 101 (Honeymoon PPSV) — packageable.

Reception + retail

Spa lobby

Spa check-in point, bookings and product sales. Pending: MONEA branding and retail display with the confirmed cosmetics brand.

5.2 — Treatment catalogue

Standard structure for Vietnam beach hotel spas (validated by reviews and the MONEA Cristal cluster template). Official pricing pending — bands estimated against the Hoi An 4★ comp set (Palm Garden, Victoria, Wyndham).

Categories
4
Massage · Body · Face · Beauty
Typical duration
30 / 60 / 90 min
depending on treatment
Estimated band
$15–60
USD/treatment · pending confirmation
Signature
Belhamy
to define · branding opportunity

Massage

★ Vietnamese Massage · 60 min

Traditional massage confirmed in reviews. Moderate pressure with local techniques. 2025 review: "my neck was so much better after the treatment".

Hot Stone · 75 min

Hot volcanic stones on muscle points. Confirmed in Oyster's public menu. Deep muscle relaxation.

Aroma Therapy · 60 min

Full-body massage with essential oils. MONEA Cristal template — worth adapting to Le Belhamy.

Reflexology · 30 / 60 min

Work on reflex points of the foot. Servable in the outdoor foot massage pool for small groups without booking a cabin.

Deep Tissue · 60 / 90 min

Deep muscle massage for accumulated tension. Recommended after long Europe–Asia flights.

Couples · 60 / 90 min

Couples massage in a double cabin with wooden bathtub. Natural product for honeymoon and anniversaries — packageable with HM/PPSV.

Body · scrubs & wraps

Body Scrub Coconut · 30 min

Natural coconut exfoliation. Confirmed in the MONEA cluster. Leaves skin clean, soft and glowing.

Body Wrap Mud / Coffee · 30 min

Nutritive, toning detox wrap. Mud or coffee mask. Cluster template — adaptable to local Hoi An product.

★ Belhamy Glow Ritual · 90 min proposal

Signature to be created: coconut scrub + Hoi An coffee wrap + local-oil massage. Belhamy narrative anchor.

Face · facials

Hydrating Facial · 60 min

Cleansing, exfoliation, hydrating mask. Ideal post-flight or after sun exposure.

Revitalizing Facial · 60 min

Anti-fatigue treatment with antioxidant actives. Brand to be confirmed.

Express Facial · 30 min

Quick version for guests short on time. Useful as upselling at late check-in.

Beauty · hands & feet

Gel Manicure · 60 min

Cleansing + hydration + gel polish. Cluster template.

Spa Pedicure · 60 min

Foot bath + exfoliation + polish. Packageable with reflexology.

For Him · 60 min

Haircut + clean shave + fresh facial — male adaptation of the MONEA template.

Confirmed in public reviews (Oyster, TripAdvisor 2025): Vietnamese massage, hot stone, reflexology, body scrubs, body massages, manicures and pedicures. Rest of the catalogue: professional template aligned with the MONEA cluster (Cristal Resort Zanzibar) and standard 4★ beach-spa practice in Vietnam — subject to operations approval.

5.3 — Wellness packages

The MONEA cluster already has a validated template at Cristal Resort: the "Body & Soul" package for ceremony preparation. Adapted to Le Belhamy, it becomes a natural honeymoon (HM 101) or anniversary (any PPSV) product.

Package "Belhamy Ceremony Ritual" proposal

Adapted from Cristal Resort · 2 days · ideal for honeymoon & anniversary

Day 1 · Preparation ritual
  • Thermal circuit — 30 min (sauna · steam · jacuzzi)
  • Natural coconut body scrub — 15 min
  • Body wrap mud / coffee — 15 min
  • Full body aroma therapy massage — 60 min
Day 2 · Hair & beauty styling
  • Her: hydrating facial + gel manicure + hairstyle (+$25)
  • Him: haircut + clean shave + fresh facial

Cristal reference pricing: $365 → $220 per couple. Le Belhamy band to be defined against the Hoi An comp set.

Other natural packages

  • HM Honeymoon Add-on — couples massage + champagne + in-villa decor on check-in at HM 101. Target conversion: 60% of HM bookings.
  • Detox Day — thermal circuit + body wrap + hydrating facial + detox juice at Pool Bar. Day-pass for non-resident guests.
  • Stay & Spa — one 60-min massage per night included on 5+ night stays. Upsell at check-in for BB/BO rates.
  • Yoga & Spa — morning yoga at Eco Garden + post-class massage. Synergy with the ch. 04.6 space.

Eco Garden (ch. 4.6) reserved for a future wellness activities programme — yoga is the first natural fit with the spa.

5.4 — Operations and bookings

Hours

  • Indoor cabins: 09:00 – 21:00 (last treatment 20:00)
  • Outdoor pavilions: 10:00 – 17:00 (weather-dependent)
  • Thermal circuit: 09:00 – 21:00 access with treatment
  • Foot massage pool: 10:00 – 19:00

Hours estimated against standard practice. To be confirmed with operations.

Bookings and policy

  • Booking 24 h in advance (minimum 2 h subject to availability)
  • Free cancellation up to 48 h before
  • Arrive 15 min before the treatment for the thermal circuit
  • Minimum age 16 years (massages); facials from 12 years
  • Guest disclosure: medical conditions, pregnancy, allergies

5.5 — Spa as an extra-spend driver

The Feb 2026 dashboard confirms Spa is one of the four extras lines of the asset, alongside Restaurant, Pool Bar and Minibar. Strategy aligned with the upselling playbook in ch. 04.1.

Spa upselling playbook

When and how to offer the spa

Guests just off a 14-hour Europe→Asia flight arrive physically tense. And those returning from Hoi An ancient town after 10,000 steps come back with tired legs. Two natural demand windows with no real sales effort — just a reminder.

Check-in (jet lag)

After a long flight: offer a 60-min Vietnamese massage that afternoon or the following morning. The welcome drink + massage pitch is the highest-converting per cluster practice.

★ HM honeymoon

If the booking is HM 101 (the honeymoon villa): offer Belhamy Ceremony Ritual or couples massage with wooden bathtub. Target conversion: 60% of HM bookings.

Day 2 of stay

After the first Hoi An ancient town excursion (~10,000 steps): reflexology + foot massage on return. Sellable at the pool bar in the afternoon for next-day treatment.

Day before check-out

To extend the experience and leave a good aftertaste: Detox Day (thermal circuit + body wrap + facial). Closes the stay with a photo and a positive review.

Synergy with Eco Garden (ch. 4.6): once the wellness activities programme is active, morning yoga + post-class massage is the natural bundle. Eco Garden sits physically between the spa and the rest of the resort — chaining yoga → spa is an organic route.

5.6 — Spa benchmark · Hoi An 2026 comp set

All five competitors from ch. 07 run a spa centre. Differences lie in cosmetics brand, size, signature ritual and marketing depth. Starting point for choosing branding and partner.

HotelSpaVisible brandingKey strength
Le BelhamyYesPending MONEAOutdoor beach pavilions · couples room with wooden bathtub · full thermal circuit
Palm Garden Beach Resort & SpaYes (premium)Palm SpaLarge scale · published signature rituals · clear web pricing
Victoria Hoi An Beach Resort & SpaYes (boutique)Victoria SpaVietnamese-Indochine treatments · strong cultural narrative
Wyndham Hoi An Royal BeachfrontYes (mega-resort)Wyndham SpaVolume · wedding packages · large scale
The Pearl Hoi AnYes (standard)Pearl SpaAccessible pricing · family
M VillageLimited—Boutique without full spa centre · massage on request only

Competitive reading: Le Belhamy has the physical assets (outdoor beach pavilion, thermal circuit, couples room) to compete with Palm Garden and Victoria. What is missing is the brand story — spa naming, signature ritual with a Belhamy name, menu published on the web. The gap is in communication, not in product.

5.7 — Strategic reading and pending items

What works

  • Outdoor beach pavilions — unique in its segment. Photo-driven. Automatic Instagram conversion.
  • Full thermal circuit (sauna + jacuzzi + steam) — few 4★ Hoi An resorts have all three.
  • Couples rooms with wooden bathtub — natural anchor with HM/PPSV.
  • Positive reputation in reviews — "spa was the highlight" recurs in TripAdvisor 2025.

What still needs to close

  • Spa naming — proposal: "Belhamy Spa" or "Faifo Spa & Wellness" (following the Faifo restaurant logic).
  • Cosmetics brand — decide between Sothys (France), Davines (Italy, eco), Babor (Germany) or local Hoi An partner. Very different margins and narratives.
  • Official menu + pricing published — pending the cosmetics brand decision.
  • Belhamy signature ritual — proposal "Belhamy Glow Ritual" (ch. 5.2) with coconut scrub + Hoi An coffee wrap + massage. Pending validation with spa kitchen.
  • MONEA branding — replace SBH backing on menus, robes, towels, glassware.
  • Capture the exact number of cabins, thermal circuit capacity, therapist team.
  • Activate Eco Garden as tie-in: morning yoga → spa.

Immediate pending items

  • Meeting with spa operations — number of cabins, therapist team, current vs proposed cosmetics brand.
  • Cosmetics partner decision — Sothys / Davines / Babor / local. Drives margin, narrative, retail display.
  • Official menu with pricing in VND and USD, aligned with the rate plan in ch. 06.
  • Belhamy Glow Ritual signature — concrete recipe + duration + pricing.
  • Professional spa photos for the web and dossier (not in the local vault yet).
  • Integration with ch. 04 upselling — explicitly add SPA to the front-desk playbook.
  • Activate Eco Garden with a morning yoga programme — the first real wellness activity at the asset.

Sources: internal dossier ch. 2.4 (public spaces) · Feb 2026 dashboard (Spa as an extras line) · MONEA Cristal Resort Zanzibar template ("Spa & Beauty Services for Ceremonies") · TripAdvisor reviews 2025–2026 · Oyster Le Belhamy Review · web search May 2026. Official menu and pricing pending from Drive — the INFO HOTEL / 04. SPA folder is currently empty. Signature treatment data cross-checked with standard 4★ Vietnam beach-spa practice; subject to operations approval.

Chapter 06

Pricing and rate plans

Rate plan in force March → December 2026, in net USD per person per night. Two modes: WEB-ONLY (no breakfast · room only) and BAR · Best Available Rate (with BB breakfast for 2). Monthly seasonality, with meal-plan supplements and child / 3rd-adult policies.

Validity
10 months
Mar 2026 → Dec 2026
Room types
6
HM · PPSV · OV · ODV · DV · ST
Modes
2
WEB-ONLY · BAR (with breakfast)
BAR ceiling
$214
PPSV · March
WEB-ONLY floor
$18.40
ST · June
Breakfast supplement
$3.20
per person/night

6.0 — Quick read of the rate plan

How the rate is built

  • WEB-ONLY = room only, per person per night, no breakfast. Lowest rate.
  • BAR · Best Available Rate = public rate with breakfast (BB) for 2 guests. What agencies and metasearch see.
  • Meal plan extras: Breakfast +$3.20 · Half Board +$13.60 · Full Board +$20.00 (per person/night, add to WEB-ONLY).
  • Minimum 2 paying adults in HM, PPSV, OV, ODV and DV. ST allows single with $15 supplement.

Observed seasonality

  • High peaks: March–April (+10–15% over annual average) and December.
  • Floors: May–June. The weakest yield window of the year.
  • Summer (Jul–Aug) rises slightly — Entry peak for European guests.
  • Sept–Nov stable rate, operational plateau.

6.1 — Annual summary · USD per person per night

Annual min and max for each mode. Useful for forecasting and quick commercial proposals.

Room typeCodeWEB-ONLY · minWEB · maxBAR · minBAR · max
H-M Private Pool Sea ViewHM$69.60$79.20$182$206
Private Pool Sea View DuplexPPSV$72.40$82.40$189$214
Villa Ocean ViewOV$63.60$72.80$167$190
Villa Duplex Ocean ViewODV$66.00$75.20$173$196
Duplex VillaDV$30.00$35.60$83$97
Standard DoubleST$18.40$23.20$54$66

6.2 — WEB-ONLY · USD/person/night · Mar 2026 → Dec 2026

Net rate for direct web sales · no breakfast. Minimum 2 paying adults in villas; ST accepts single with supplement.

Room typeCodeOccupancyMarAprMayJunJulAugSepOctNovDec
H-M Private Pool Sea ViewHM101 · 2 pax + baby79.2076.8070.4069.6072.8073.6071.6071.6071.6075.60
Private Pool Sea View DuplexPPSV102–107 · max 3A+baby / 2+282.4080.0073.2072.4075.6076.4074.4074.4074.4078.80
Villa Ocean ViewOV302–310 · max 2A + child/baby72.8070.4064.4063.6066.8067.6065.6065.6065.6069.20
Villa Duplex Ocean ViewODV301–309 · max 3A+baby / 2+272.8075.2066.8066.0068.8069.6068.0068.0068.0071.60
Duplex VillaDV401–410 · max 3A+baby / 2+234.0035.6031.2030.8032.4032.8030.4030.0030.0034.40
Standard DoubleST501–530 · max 2A + baby20.0020.0018.8018.4022.0023.2021.2021.2019.6022.00

6.3 — BAR rate (Best Available Rate) · USD · base 2 pax with breakfast

Public reference rate, breakfast included for 2 pax. The rate published to agencies and metasearch. Spread vs WEB-ONLY ≈ 30–35%.

Room typeCodeMarAprMayJunJulAugSepOctNovDec
H-M Private Pool Sea ViewHM206200184182190192187187187197
Private Pool Sea View DuplexPPSV214208191189197199194194194205
Villa Ocean ViewOV190184169167175177172172172181
Villa Duplex Ocean ViewODV196190175173180182178178178187
Duplex VillaDV97938685899084838394
Standard DoubleST58585554636661615763

6.4 — Supplements and occupancy policies

Meal plan (USD/person/night)

PlanUSDNotes
Breakfast (BB)$3.20Faifo Restaurant
Half Board (HB)$13.60Breakfast + dinner
Full Board (FB)$20.00Breakfast + lunch + dinner

Same supplement for adults and children. Add to WEB-ONLY to build the offer.

Occupancy policy

ItemApplies as
Babies 0 – 1.9 yearsFree
Children 2 – 12.9 years50% of adult rate
3rd adult70% of adult rate
Single supplement ST+$15 over WEB-ONLY
HM (101)Max capacity 2A + baby · honeymoon profile
PPSV / ODV / DVMax 3A + baby · or 2 adults + 2 children + baby
OV / STMax 2A + child/baby

6.5 — Rate build example

Case · couple in PPSV Duplex in July · 4 nights with breakfast

Via WEB-ONLY: 2 adults × $75.60 × 4 nights = $604.80 (room) · + 2 × $3.20 × 4 nights = $25.60 (breakfast) → Total $630.40

Via BAR: $197.00 × 4 nights = $788.00 (BB breakfast already included)

BAR costs $157.60 more for the same stay — that gap is the indirect channel margin / agency commission. Defending WEB-ONLY in direct sales is real revenue defence.

6.6 — Terms and conditions

Check-in / out

  • Check-in 14:00 · Check-out 12:00
  • Early 6:00–12:00 → +50% · before 6:00 → +100%
  • Late 13:00–18:00 → +50% · from 18:00 → +100%
  • Deposit 1,000,000 VND/room/night at check-in (refundable)

Payment and cancellation

  • Payment at least 10 days before arrival
  • If booked <10 days out: payment within 24 h
  • Cancellation <8 days → 100%
  • Rate may change up to 21 days before arrival

6.7 — Commercial contacts

PersonRolePhoneEmail
Ms. Uyen Le (Cindy)Sales Manager+84 968 123 410smvietnam@sbh.international
Ms. Thu Vu (Lucy)Asst. Sales · Hanoi+84 336 450 899assistantsalesmanagerhanoi@sbhgloriahue.com
Mr. Truong Phan (Brian)Asst. Sales · HCM+84 962 345 387assistantsalesmanager@sbhgloriahue.com

Source: "Nuevas Tarifas.pdf" received 2026-05-08. Supersedes the previous rate plan in VND/villa/night Oct-25 → Apr-26 (now historical). The new rate plan operates in USD per person per night, aligned with international comp-set practice for agency sales.

Chapter 07

Comp set and benchmark

Hoi An 2026 study: 5 hotels · 3 tiers · 10 months · 180 observations.

LB average ADR
94 USD
Weighted comp set
238 USD
LB / set index
0.39×
Months at the floor
10/10

7.1 Gap by tier

Le Belhamy vs weighted comp set
Floor · LB · weighted · ceiling (USD)

7.2 Monthly seasonality

Comp set vs LB · Mar 26 → Dec 26
LB flat vs market with real seasonality

7.3 Competitive ranking

HotelTierAverage USDMinMaxx LB
M VillageEntry78.577841.45×
M VillageMid138.71381451.93×
M VillageHigh205.82032171.32×
Palm GardenEntry131.81101522.44×
Palm GardenMid242.52412563.37×
Palm GardenHigh598.34526373.84×
The PearlEntry73.269791.36×
The PearlMid120.11071261.67×
The PearlHigh336.62833792.16×
VictoriaEntry110811312.04×
VictoriaMid218.71943523.04×
VictoriaHigh326.73143772.09×
WyndhamEntry141.61081682.62×
WyndhamMid178.21562042.47×
WyndhamHigh644.63307404.13×

7.4 Floor and ceiling of the set

HotelEntry ceilingEntry floorMid ceilingMid floorHigh ceilingHigh floor
M Village0100010
Palm Garden208030
The Pearl0901000
Victoria102000
Wyndham700070
The Pearl pushes from below. Wyndham and Palm set the commercial ambition. M Village proves design also pays.
Chapter 08

Performance and dashboard

February 2026 data + Mar–Jun forecast. The first series against which to validate the transition pricing hypothesis.

Feb revenue
$50,052
Feb OCC
60%
Feb ADR
$93.78
Booking score
9.5

8.1 Forecast Mar–Jun 2026

OCC vs ADR vs Bookings
Dashboard data · February 2026
MonthOCCADR USDBookingsRevenue
Feb 26 (actual)60%93.78—$50,052
Mar 2662%90.10483$32,485
Apr 2645%91.25356$15,520
May 2618%90.40144$16,351
Jun 2620%90.60156—

8.2 Sales distribution

Channel mix · Feb 26
Booking 80% — critical OTA dependency

Reading the mix

  • Booking 80% — critical dependency.
  • Front desk 10% — walk-in.
  • Web 5% — direct, room to grow (15–20% in 12 months).
  • Remaining ~5%: other OTAs, agencies, corporate.

Action: diversify the mix before the ADR increase. If we raise rates with 80% on Booking, ranking may penalize.

8.3 Dashboard recommendations

Planned ADR increase

+30% from Jul 15 to Sep 1. Aligned with the Entry seasonal peak (August). First real yield window.

Standard rooms launch

Block 5 · Feb 10, 2026. ~20 new units. Lets us separate the reading for villas vs rooms.

Chapter 09

Strategic SWOT

Internal synthesis of where the asset stands right now.

Strengths

  • Real beach and grounds.
  • Inventory of spacious villas (140–260 m²).
  • Strong recent reviews (Booking 9.5).
  • Dual destination: Hoi An + Da Nang in <30'.
  • Defensible aspirational value-for-money.

Weaknesses

  • ADR very low across all 3 tiers (0.39×).
  • Flat rate — no real yield.
  • Risk of being perceived as "cheap".
  • Digital drag from previous brand names.
  • 80% dependency on Booking.

Opportunities

  • Phased repositioning tied to refurbishment.
  • M Village (aesthetics) and Victoria (profitability) as beacons.
  • High tier under-exploited: USD 156 vs 421.
  • Direct web: 5% → 15–20%.
  • +30% increase in the July–September window.

Threats

  • Palm/Victoria with consolidated premium credibility.
  • Wyndham — scale and powerful distribution.
  • The Pearl pressures the family/value floor.
  • Increase mis-aligned with works → score drops.
  • Historical reputational volatility.
Chapter 10

Buyer personas

Four profiles. Two priority for the current phase, two with post-refurbishment potential.

Priority
Couple · Beach retreat with value
Sara & Tom

Calm, beach, green grounds, spacious villa. Sensitive to value-for-money. Reputational base for the repositioning.

35–55 yearsEurope5–7 nights
Priority
Family / short group
Family with 2 kids

Won't book a mega-resort. Want villa, pool, beach, simple logistics. Le Belhamy can compete better than its rates suggest.

FamilyDV / ODV3–5 nights
Mid-term
Aspirational · Design
Hoi An lover guest

Today this guest goes more easily to M Village or Victoria. Target as the refurbishment progresses.

28–45 yearsAsia + EuropeDesign-driven
High potential
Premium · Villa / celebration
PPSV guest

Likely the segment with the most hidden potential. The High tier should not be anchored at USD 156.

HoneymoonPPSVPhoto-driven
Chapter 11

Marketing and content

Marketing & Sales functions under MONEA. Five areas, one red line.

1. Commercial strategy

  • Pricing by hotel and destination
  • Direct vs OTA policy
  • Parity control
  • Cross-selling and upselling
  • Monthly targets

2. Revenue & Sales

  • Daily pickup analysis
  • MICE acquisition
  • Open/close room types
  • Minimum length of stay
  • Benchmarking

3. Digital marketing & brand

  • MONEA positioning
  • SEO and SEM
  • Visual branding
  • Online reputation
  • ReviewPro / Booking score

What marketing is NOT

Collections management · Payment control · Room assignments · Operational incidents · HSK/F&B supervision · Day-to-day administration. These functions sit with Reservations, Front Desk, Administration and the Duty Manager.

11.1 MONEA identity — official brand kit

Brand system consolidated by Borja in the MONEA identity manual (April 2026). Black and cream as the core, extended palette in mineral tones, typography sans + classic serif + display serif. Le Belhamy is signed as a sub-brand within the MONEA umbrella.

Umbrella brand — MONEA Hotels & Resorts

MONEA Hotels & Resorts
MONEA Hotels & Resorts negro

Sub-brand — MONEA Belhamy

MONEA Belhamy
MONEA Belhamy negro

Other portfolio sub-brands

Unified naming and visual construction system for every group asset.

Belhamy
Cristal · Sunrise · Victoria
Jable · Kilindini · Royal Monica

Complete brand kit in Drive: BRANDGUIDE / LOGOTIPOS + ISOTIPOS / LOGOTIPOS / SVG — 18 SVGs (9 sub-brands × 2 versions).

Brand mark and seal

MONEA brand mark

Brand mark

Brand mark black

Brand mark · black

MONEA seal

Seal

Official palette

Negro MONEA
#1D1D1B
never #000
Beige MONEA
#F0EADA
never #FFF
Ink
#2C2A24
Bone
#EDE8D8
Ash
#8C887C
Sand
#C9B898
Oxblood
#6B1A1A
Copper
#A8643E

Typography

Inter

Primary · sans-serif
Proxy for Neue Haas Grotesk in production.

Libre Caslon

Body · classic serif
Quotes, long paragraphs, editorial copy.

Cormorant italic

Accent · display serif
Proxy for Beyond Confort.

Official identity manual: Manual-de-Identidad-MONEA.pdf (3.8 MB · April 2026).

Chapter 12

Markets and demand

Vietnam and Hoi An macro. Source market mix pending.

Vietnam intl. 2025
21M+
arrivals · all-time record
Hoi An Q1-2025
1.2M+
visitors
MONEA offices in Vietnam
2
Hanoi + HCM

Pending: current and target source market mix · trade fairs (FITUR, ITB, WTM, IBTM) · sales calls · fam trips · local Hoi An events.

Chapter 13

Sales-relevant operations

Included services and policies the commercial team must have internalised.

Included services

  • Breakfast (buffet or set menu)
  • Internal buggy
  • Pool and beach access
  • Daily housekeeping

Key policies

  • 100% non-smoking
  • No pets · no sound systems · no drugs
  • Outside food and drinks not allowed
  • Mandatory documentation at check-in
  • Deposit 1,000,000 VND/room/night

Pending: transfer partners, helipad, marina, strategic suppliers.

Chapter 14

People and org chart

Combined MONEA umbrella + Belhamy local operation.

MONEA umbrella

  • General Management — Jose Luis Alonso Yáñez
  • Marketing & Sales — Daniel Ollé
  • Commercial Vietnam — Hanoi and HCM
  • Commercial Africa — Zanzibar
  • Reservations Vietnam / Reservations Africa

Belhamy operation

  • Sales Manager — Cindy (Uyen Le)
  • Asst. Sales Hanoi — Lucy (Thu Vu)
  • Asst. Sales HCM — Brian (Truong Phan)
  • Duty Manager — top operational lead
  • Reservations / Sales — local verticals

Pending: GM Belhamy, F&B Director, Revenue Manager, Spa Manager, Executive Chef, owner, local partners.

Chapter 15

Legal and compliance

Basic legal structure of the asset.

Pending: tourism license · F&B · music · pool · beach · insurance · GDPR/Vietnam LPDP · DPO · OTA and CRM data flows.

Chapter 16

Pricing roadmap

Target pricing bands by phase. References to scale ADR as the product evolves.

Target pricing bands by tier (USD)
4 phases · prudent transition → pre-yield
TierPrudent transitionSolid transitionVisible repositioningPre-yield
Entry59.606570.4075.90
Mid101.70110.90120.20129.40
High231.80252.90274295.10

Recommended order for the increase

  1. High first — guests tolerate a premium better when they see tangible upgrades.
  2. Mid next.
  3. Entry last — protect occupancy and reputation.
Chapter 17

Drive resources

Single source of truth for all asset files.

Main Le Belhamy folder

Pricing and comp set

Brochure and presentations

MONEA brand and operations

Chapter 18

MICE, events and weddings

The map identifies an event hall as event space (ch. 02.4). Capacities, kits and policies still to be documented — remains a dormant asset with a clear revenue lever.

Pending: theatre/classroom/U-shape/banquet/cocktail capacities · DDR/24h packages · release and attrition policy · wedding kit · outdoor spaces · full buyout and minimums. Natural tie-in with SPA (ch. 05 · Belhamy Ceremony Ritual) and F&B (ch. 04 · Faifo for banquet).